Alex Galmeanu / Other Stuff

alex@galmeanu.com


2012

Nicolae Ceausescu Bodywear (P)

photography, digital, dimension variabile

A remake of David Beckham’s Bodywear H&M advertising campaign, but made with the help of an actor wearing the Romanian dictator Nicolae Ceausescu’s mask. This is a way of linking commercial advertising to political propaganda, supporting the idea that both institutions are constructed in a similar manner and the only difference is the “product” itself.


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Nicolae Ceausescu Bodywear (P)
Nicolae Ceausescu Bodywear (P)